Executive Summary

Market Report 2026

The EV Opportunity

Strategic monetization for shopping centers along the I-5 corridor. Turning parking stalls into revenue generators.

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Revenue Driver

For shopping centers along the I-5 corridor (Portland, Salem, Eugene, Medford), EV charging is no longer just an amenity—it is a critical revenue driver. Drivers spend 20-30 minutes charging, and 73% shop while waiting.

High Impact I-5 Corridor

Strategic Recommendation

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Passive Income (Lease)

Prioritize Electrify America, EVgo, IONNA, Tesla. They handle CapEx, OpEx, and insurance.

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Equipment Ownership

Avoid purchasing hardware (ChargePoint, FLO) unless you have dedicated operational bandwidth.